Weekend Warriors

Warriors Jeremy HelstromFire pits, pools of mud, and cargo nets – some people know exactly how to spend their time off.

On the second weekend in September, five Cobalt employees got together and decided to try something a little different. Described as the “ultimate event for thrill-seeking athletes,” the Warrior Dash takes place around the country all year round, taking advantage of unique terrain at each location to build a grueling obstacle course.

Order Manager Jessica Butts described her reasons for going, “It looked like something I couldn’t do,” she said. “I wanted to challenge myself.”

At first glance, it looks like something nobody would choose to do, unless they were suckered into it. That’s exactly the nightmarish experience Web Builder Steve Hensyel summarized. He thought he was going camping and was even promised marshmallows as an incentive.

Cobalt Warrior Dash“I woke up in the woods being chased by a bunch of strange hooligans in weird costumes,” he said. “I was terrified, ran for my life, and only later found out it was a race.”

Thousands, even Steve, registered and participated in the two-day event, near North Plains in Oregon. The course was just over three miles worth of rough terrain with added complications. There were natural obstacles, such as a steep ravine or a maze of mossy trees, as well as man-made obstacles, like knee-high tire stacks, trashed cars to climb over, and the infamous Warrior fires. Finally, runners in the Dash had to crawl through mud and under barbed wire.

“We climbed mountains, dove over logs in the water, jumped over cars, made a leap of faith over fire pits, ran through a tire course and swam through the mud,” said Web Builder Jeremy Helstrom. “We came out on the other side with scrapes, bruises, cuts, mud covering our body so thick that you could hardly tell where my t-shirt ended and my skin began and big smiles on our faces. It was an amazing time.”

Warriors Steve HensyelDash runners got a lot out of the event, according to Contract Administrator Jason Denk. They were given “a medal, t-shirt and a sweet warrior hat. Plus a lot of good laughs and photos,” he recalled. “It was a great experience overall and we are looking to doing it on an annual basis.”

Jessica was proud of the accomplishment and what it meant to her. “I haven’t run over two miles since high school. This was a little over three miles with tiring obstacles. I now know this is something I can do and plan on doing more things like it.”

It may seem crazy to some, but to this group of Cobalt friends it was just the weekend they were looking for. Even Steve learned a valuable lesson, “If I ever go ‘camping’ with these guys again, I’m bringing a sword.”

Photos taken by Janaya Fix.

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group

Advertisements

Success against the Odds

Anna ZornosaIt’s no secret that when it comes to the automotive industry, “it’s a man world.” That’s not to say that women aren’t welcome, but the disparity between women’s presence and men’s in this business is often palpable.

“What’s different about the auto industry is that the male majority is such a large majority,” said Dealix General Manager Anna Zornosa. “There are few role models for young women, and when you go to a reception or meeting, you are often the only woman there.”

Which is why, when it comes time to recognize important contributions to the auto industry, it’s good to see women put in the spotlight. Zornosa herself was honored recently, as one of Automotive News’ 100 Leading Women in the Automotive Industry.

With these awards, Automotive News celebrates leading women “from all areas of the automobile business,” indicated Keith Crain, editor-in-chief. “There are challenges to being a female executive in the automobile industry. These women have all faced them.”

Each of the women is interviewed and given space to talk about their influences and what matters to them. In Zornosa’s profile, she discusses what brought her to the automotive industry, what she is most proud of, her biggest challenge, and what she does to relax when the work is done. It’s a quick look at one woman’s picture of success. Take a closer look at her interview.

“I am so fortunate to get this recognition,” said Zornosa after she learned she was included on the list, “but the things that caught Automotive News’ attention were the work of the committed Dealix team. I want to thank them for their incredible efforts and customer focus.”

Zornosa’s Dealix team expressed pride and inspiration in their leader, and congratulated her for the award, as did Cobalt’s John Holt.

The auto industry is changing all around us, and recognition like this is only one of many indications of the way women are affecting the automotive landscape. “We are volcanoes,” wrote author Ursula K. LeGuin. “When we women offer our experience as our truth, as human truth, all the maps change. There are new mountains.”

Congratulations on your many achievements, Anna! Here’s to new mountains!

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group