Cobalt’s Dealix division recently launched its Quality Pledge(TM) and Hassle Free Lead Return(TM) Program – and the results, so far, have been amazing. The program, which was announced on September 2, and already had over 700 dealers signed up for the service in the first six weeks, is provided at no additional charge to Dealix customers. A survey of participating dealers reported high satisfaction with the program mechanics as well as confidence that the Quality Pledge will improve their business results.
“Program adoption has exceeded our expectations,” said Egon Smola, Dealix vice president of product and business operations. “Our customers are using Hassle Free Lead Return to focus on sales during the month versus credits at month’s end. The real-time feedback we are getting is allowing us to adjust and improve lead supply faster than ever before.”
Hassle Free Lead Return allows dealers to identify any leads they believe fail one or more of the Dealix Quality Pledge criteria and return those leads to Dealix. Personnel from the Dealix Quality Team will review each lead return and confirm eligibility within three business days. The dealer will be informed in the event the returned lead is confirmed to meet the Quality Pledge criteria.
High Level of Dealer Satisfaction
In order to measure customers’ satisfaction with Hassle Free Lead Return, Dealix surveyed all dealers who have used it. Dealers’ responses indicated high satisfaction with the program’s execution and ease of use.
- 82% of respondents found the process of returning leads to be very easy or easy.
- 87% were satisfied with the speed of lead verification.
- 88% said they would continue to use the program.
In addition, the participating dealers expressed confidence that the Dealix Quality Pledge and Hassle Free Lead Return will save time, increase lead volume, and boost sales.
- 88% said Hassle Free Lead Return will free up resources at their dealerships because they won’t have to spend time processing credits at the end of the month.
- 79% believe they will sell more cars with the program because it will enable them to maximize the quantity of high-quality leads they receive throughout the month.
“Our dealership was one of the first adopters of the program,” said David Meeks, Internet sales manager for New Smyrna Chevrolet Chrysler Dodge Jeep of New Smyrna Beach, Florida. “Dealix has been very proactive in their processes and follow up to ensure lead quality, and they have certainly made it easier for dealers to focus on contacting and selling to their leads.”
Click here to learn more about the Dealix Quality Pledge.
The Cobalt Group
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