We at Cobalt are extremely excited to announce that our very own Anna Zornosa, executive vice president of Cobalt and general manager of its Dealix division, has been awarded the 2009 Market Leadership Award for her role in leading Dealix to the forefront of automotive lead quality and innovation. Congrats to Anna and Dealix for amazing work!
Anna received the award last week during a ceremony at the 4th Annual Online Lead Quality Summit, the premiere event for senior executives in the interactive marketing industry.
“The Dealix team is committed to providing our customers with access to active car shoppers who are using the Internet to determine what car to buy and where,” said Zornosa. “During 2009, Dealix built new supply relationships and brought on technology innovations that improved our ability to reach this goal.”
The most recent innovation from Dealix, the leading supplier of sales leads to dealers from independent auto sites, came in September 2009 when the company announced the Dealix Quality Pledge, backed by a feature set called Hassle-Free Lead Return. The essence of the Dealix Quality Pledge is that the company promises its customers that every lead it charges for will represent an in-market consumer and a real sales opportunity.
In the event a lead fails to meet one of a defined set of criteria that characterizes a quality lead, the customer can return the lead, hassle-free. The charge is then removed from the customer’s bill, and the lead is replaced with a new one. The program helps Dealix customers to maximize their sales opportunities throughout the month instead of waiting until month’s end to process credits. In addition, the program helps Dealix to quickly correct any lead quality issues that arise.
The Market Leadership Award is a huge accomplishment which demonstrates Anna’s strong business acumen, dedication to innovation, and outstanding leadership, as well as, the hard work and efforts of everyone at Dealix!